Mission and Values

Our mission is to deliver innovative and value driven product solutions that transforms the lives of the farming community and progress towards sustainable agriculture.

We take pride in considering this mission as our responsibility and our driving force.

Our seven core values guide and inspire us to make a difference.

Respect for individuals

We believe that people are inherently responsible. This belief is the driver of the trust that we place in people. We value opinion including diversity of opinion.
We care for our people and respect individuality.


We are committed as a corporate, as professionals and as individuals to transparent, responsible, ethical behavior that furthers the long-term interests of all our stakeholders.


We are all driven by super ordinate goals that transcend the individual – to contribute to society, to generate wealth for others, to build an Institution, to leave a lasting legacy for future generations.

Drive and passion

We value a ‘can do’ attitude, coupled with action, that believes in making a difference.
Dynamic growth, pioneering and entrepreneurial spirit, innovation, boundless energy, striving for excellence – we celebrate many manifestations of this core value.

Customer Centric

We are committed to having our products meet customer requirements of quality and customer satisfaction. We will seek to build the necessary competencies so that we can offer solutions that will meet the needs and the requirements of the customer.


Creativity is stimulating to us and we understand it is a necessity. It may take hundreds of failures before a breakthrough success is discovered. The more new ideas we have, the more likely some ideas will be very successful.


We enjoy working and winning together. We must operate with a common understanding of our priorities, goals and objectives. We encourage open and frank discussion and welcome a diversity of viewpoints.